Meta's Cloud API has no platform fee - you pay Meta's per-message rates directly. The catch is everything around it: you register and host the number, stand up and secure your own webhook endpoint, manage tokens and app review, and handle outages and rate limits with no one to call. WABridges runs all of that for you for $5/bridge/month, so you ship instead of operating WhatsApp infrastructure.
| Meta WhatsApp Cloud API | WABridges | |
|---|---|---|
| Platform fee | None - Meta rates only | $5/bridge/month flat |
| Per-message rates | Meta rates, billed to you | Meta rates, no markup |
| Webhook hosting | You build and host it | Managed for you |
| Number registration | Manual via Meta dashboard | Provisioned in under 60 seconds |
| Token & app review | You manage it | Handled |
| Support | Docs and forums only | Included |
| Uptime / rate limits | Your problem to monitor | Managed bridge |
| REST API | Yes | Yes |
| Webhooks | Yes - self-hosted | Yes - managed |
Provision a bridge, pair a number, start sending in under 60 seconds. Flat pricing, unlimited messages, prorated refund if you cancel.