WABridges
Guide

Every WhatsApp lead,
straight into your CRM.

When a prospect messages your WhatsApp number, your backend captures their number, tags them, and logs the conversation in your CRM — automatically, before your team even sees it.

Start free → View API docs

WhatsApp is often the first touch in markets where it dominates — LATAM, South Asia, the Middle East. But most teams handle inbound WhatsApp manually, which means slow response times, missed leads, and no audit trail.

WA Bridges delivers every inbound message to your backend as a webhook. From there, you can create or update a CRM contact, tag the lead source, assign an owner, and trigger a follow-up sequence — all before a human needs to respond.

How it works

1
Publish your WhatsApp number
Put the WA Bridges number on your landing page, ads, or business card as your contact channel. Prospects message it directly.
2
Receive the first message as a webhook
The first message from any new number hits your webhook. You get the sender's phone number, message body, and timestamp.
3
Create or update a CRM record
Check if the number exists in your CRM. If not, create a new contact with the phone number, lead source tag, and first message as a note. If yes, log the new activity.
4
Send an instant acknowledgement
Reply immediately with a message like "Thanks for reaching out! We'll get back to you within an hour." This alone improves conversion rates.

What you can build

📋
HubSpot
  • Create contact via HubSpot API
  • Set lead source to 'WhatsApp'
  • Log first message as a note
  • Enroll in onboarding sequence
📊
Airtable
  • Append row to Leads table
  • Phone, message, timestamp fields
  • Trigger Airtable automation
  • Sales team Slack notification
🔗
Pipedrive / Salesforce
  • Create person + deal
  • Tag pipeline stage as 'New'
  • Assign to round-robin owner
  • Activity logged on contact
🛠️
Custom database
  • Insert into leads table
  • Dedup by phone number
  • Webhook to your internal CRM
  • Trigger email to sales team

Paste into Claude, ChatGPT, or any AI assistant

Copy this prompt → paste into any AI assistant → get working code in your language.
I want to capture inbound WhatsApp leads into my CRM using WA Bridges.

My stack: [Node.js / Python / Ruby — update this]
My CRM: [HubSpot / Airtable / Pipedrive / custom DB — update this]
My setup:
- WA_API_KEY: my WA Bridges API key
- Bridge customer_ref: "leads"
- CRM_API_KEY: my CRM API key (env var)

I need:
1. A POST /webhook endpoint that receives inbound WhatsApp messages
2. On first message from a number:
   - Create a new contact in [my CRM] with phone, lead_source: "whatsapp",
     first_message, and received_at timestamp
   - Send an instant reply: "Hi! Thanks for reaching out. We'll get back
     to you within 1 hour."
3. On subsequent messages from the same number: log as a new activity/note
   on the existing contact (don't create a duplicate)
4. On any error creating the CRM record: still reply to the prospect,
   log the error, and store the raw payload to retry later

Please read the WA Bridges API docs before writing:
https://wabridges.com/docs.txt

Keep the webhook handler under 60 lines. Show the CRM call as a
separate createOrUpdateLead() function I can swap out easily.

Why WA Bridges